Launched February 26, 2018
The guys open up stylish salons, use high-precision eyewear manufacturing equipment, build up partnerships with producers of world-known brands such as RayBan, D&G, Prada, etc. In the nearest future, the company plans to develop business in other regions of Belarus.
A new site for Selti was supposed to conduct two main functions: information providing and image contributing. It was important to tell about the possibilities of the stores and to promote the image of the modern and trustworthy company.
Before starting up the project, we carried out some research. By taking into account its results and as a follow-up, the customer wrote the content for the site and we designed the interface.
We found out what kind of information potential customers of optical stores would like to see on the site. We received some part of information while talking to the customer; another part was obtained from open sources. E.g., we analyzed the questions that potential clients usually ask each other at forums and social networks. We concluded that people often get interested what ophthalmologic offices of the city make use of certain facilities in their practices and where these or those services are available there. As a result, the customer provided this information in details on the new site.
In addition, we visited two optical salons and talked to the shop assistants. We learnt from them what is of high interest for clients when they come to the shops or call there.
So, the clients quite often ask:
Besides, the shop assistants have told us that clients willingly agree on an ultrasonic wash of glasses. It is offered as an accompanying service. Clients rarely ask for this service by themselves because they might not know about it.
While talking to the shop assistants, we conclude that the site should contain the information about popular optical services as well as the types of glasses manufactured.
In Selti offices, clients can find frames and sunglasses of famous brands. We assumed that a gift certificate for buying glasses could be a good gift option. We learnt from the shop assistants that the gift certificate is not advertised at all, and it is sold only when the buyers by themselves convey their wish to acquire it. At the same time, the customer is interested in selling these certificates. As a result, we decided to devote a site section to a gift certificate.
We learnt from the customer about the competitive advantages of the company:
Clients come to the optical stores to buy products for vision correction, sunglasses or to acquire certain services. Besides, parents bring their children to the optical office for children. We built up the main menu of the site by taking into account these demands of the clients. We highlighted the features “Optics”, “Sunglasses”, “Optics for Children” and “Services”. We also added the sections “About the Company” and “News”.
On the first screen of the home page, there is a promo about the company and its strapline “It’s great to see well and look good”.
Then, we tell about the advantages of the company. We draw an icon for each point.
Below, we place the block “News and Offers” as well as the blocks with products and services, which are the most popular with clients.
This page contains a detailed description of medical services offered and a block of information about ophthalmologists.
We invite users to make an appointment with a doctor by filling in the form at the bottom of the page.
Do you remember our finding out that it is very important for buyers to see a medical room in an optical store? To make it more convenient for users to search this information on the site, we placed the addresses and contacts of the store and the medical room on the same card. Now, the visitor can easily see in what optical stores the ophthalmologist carries out eye tests
The internal site pages are static. As it was important for the customer to be able to modify the content of the internal pages in a flexible and attractive way, we created a library of styles.
We thoroughly thought over the design of the following features:
The design of the site is mostly created on the photo content. Thus, it was utterly important to fill up the site with high quality and stylish photos.
The customer ordered a photo shoot on their own. To achieve the results we needed, we invited the customer’s photographer to the studio and explained with examples in details what photos we wanted to be taken. Fortunately, the photos from the very first shoot turned out to be the way we imagined.
A corporate site is not the only project with Selti. When creating the site was over, we designed a corporate identity for the company — starting with business cards and ending in discount cards.
We also developed for the customer an online store of contact lenses.